Mechanical keyboards are used in most computers, but their application in gaming provides huge market traction. Besides, large advances in wired and wireless mechanical keyboard technologies are major driving forces behind the market growth. With growing uses of mechanical keyboards among professional gamers, commercial and personal users, the market is expected to climb up pervasively towards further heights.
Global Mechanical Keyboard Market - Competitive
Landscape
Characterized by the presence of several well-established
players, the global mechanical keyboard market appears to be highly
competitive. These players incorporate acquisition, collaboration, partnership,
expansion, and technology launch to gain a competitive advantage and maintain
their position in this market. Some other strategies adopted by industry
players include greater commercialization of their products and promotion
initiatives through trade exhibitions and increased collaboration.
Major Players:
Players leading in the global mechanical keyboard market
include Razer Inc. (US), Corsair (US), Lenovo (US), ROCCAT GmBH (Germany),
SteelSeries (Denmark), Rapoo Corporation (China), HP Development Company, LP
(US), Dell (US), Logitech (Switzerland), and A4TECH (Taiwan), among others.
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According to Market Research Future, the global mechanical
keyboard market is projected to perceive phenomenal growth by 2027, growing at
a striking CAGR during the forecast period (2020 – 2027). Other factors
bolstering the market growth include the flourishing consumer electronics
industry and gaming sectors worldwide. Advancements in mechanical keyboard
technology are enabling its use for increasingly widespread applications.
Benefits of Mechanical Keyboards over Traditional
Membrane Keyboards Drive Market Sales
Mechanical keyboards have a longer life and allow the accuracy
in the typing that helps boost the typing experience. Further, these keyboards
also offer quick repair and replacement of switches that add convenience and
cost-effectiveness, driving their adoption among various users.
In addition, mechanical keyboards respond to key switches
rapidly, enhancing overall functionality compared to membrane
keyboards. Leading industry players facilitate products across multiple
distribution channels. Rapid developments of distribution channels extend the
presence of mechanical keyboards in the global market.
High Investment Requirements Hinder Market Growth
Scoring a mechanical keyboard with a unique 75 % layout,
machined aluminum case, and a keystroke-dampening gasket-mounted plate design
normally requires huge investments. Also, developing a very expensive custom
build or paying into a crowd-sourced keyboard takes months or years for
production. Resultantly, high costs and complex designs of mechanical keyboards
are major factors hindering the growth of the market.
Mechanical Keyboard Market - Segments
The Mechanical
Keyboard Industry is segmented into product types, technologies,
applications, and regions. The product type segment is sub-segmented into
tactile switches, clicky switches, linear switches, and others.
The technology segment is sub-segmented into wired mechanical
keyboards and wireless mechanical keyboards. The application segment is
sub-segmented into professional gamers, commercial, and residential. The region
segment is sub-segmented into Asia Pacific, Americas, Europe, and
rest-of-the-world.
Mechanical Keyboard Market - Regional
Analysis
The Asia Pacific region dominates the global mechanical
keyboard market. Factors such as the vast base of major mechanical keyboard
providers and manufacturers impact the regional market growth positively.
Besides, the region has long been attracting foreign investors with its raw
material advantage and the availability of cost-competitive workforces. This,
as a result, influences the region's mechanical keyboard market share.
Furthermore, vast R&D investments for innovative product
developments, rising numbers of professional gamers, and the wide adoption by
rising numbers of gaming enthusiasts propel the mechanical keyboard market
size. Japan, India, China, and South Korea are the leading markets for
mechanical keyboards.
Industry/Innovation/Related News:
July 07, 2021 --- The GMMK
Pro launched a high-quality enthusiast keyboard to brings the premium
mechanical keyboard experience to the masses. Originally sold exclusively
through reservations, GMMK Pro's self-built keyboard is great for gaming. GMMK
Pro has quickly become a favorite due to its sturdy build and ridiculously good
feel.
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