Market Analysis
The global Pico Projector Market size will touch USD 3.8
billion at a 15% CAGR during the forecast period 2020- 2027, states the latest
Market Research Future (MRFR) analysis. Pico projector, also called mini
beamer, mobile projector, handheld projector, or pocket projector, simply put,
is an image projector that is used for projecting image through handheld
devices. They are inbuilt in different devices like cameras, tablets, and
mobile phones that make them popular as pico or pocket projector. They are
miniature video, personal digital assistance, or image projectors that can be
used in different applications where there is a requirement of projecting
information on large screens.
Key Players
The eminent players profiled in the Pico Projector Market report
include Global Aiptek Corporation (Taiwan), Cremotech Co., Ltd. (South Korea),
Koninklijke Philips N.V. (Netherlands), ZTE Corporation (China), Texas
Instruments Inc. (U.S.), Aaxa Technologies Inc. (U.S.), Sony Corporation
(Japan), Microvision, Inc. (U.S.), LG Electronics Inc. (South Korea), and
Lenovo Group Limited (U.S.), among others.
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Various factors are fuelling the global pico projector market
growth. As per the recent MRFR market estimates, such factors include the
growing need for handy and portable electronic devices, growing need for
consumer electronics, the increase in the merging of pico projector into
portable consumer electronics, proliferation of smartphone, and compatibility
and portability with 3G/4G, Wi-Max, and Wi-Fi technologies offered by such
products. The additional factors adding market growth include strong economic
growth, rising consumer disposable income, growing adoption of smart devices,
advent of internet of things, rising adoption of Bring Your Own Device policies
in the corporate sector, developments in middle class, progressive government
reforms, and applications of pico projectors in the consumer electronics
segment.
On the contrary, the impact of the COVID-19 pandemic, limited
features, high cost, and low brightness of the projectors may limit the global
pico projector market growth over the forecast period.
Market Segmentation
The MRFR report throws light on an inclusive segmental
analysis of the global Pico
Projector Market Size based on component, type, technology,
specification, and application.
By component, the pico projector market is classified into
projection lens, light pipe, fly eye lens, illumination system, laser diodes,
light emitting diodes (LED), and light source. Of these, the projection lens
component segment will lead the market over the forecast period.
By type, the pico projector market is classified into non
embedded pico projectors and embedded pico projectors. Of these, the embedded
pico projectors type segment will dominate the market over the forecast period.
By technology, the pico projector market is classified into
projection technologies in augmented reality, laser beam steering, liquid
crystal on silicon (LCOS), and digital light processing (DLP). Of these, the
laser beam steering technology segment will spearhead the market over the
forecast period.
By specification, the global pico projector market is
segmented into resolution (720p, up to 480p), brightness (150 lumens and above,
100-150 lumens, 50-100 lumens, 0-50 lumens), and power source (non-battery,
in-built battery). Of these, the resolution specification segment will have the
lions share in the market over the forecast period.
By application, the pico projector market is classified into
automotive, consumer electronics, business and education, healthcare, and
retail. Of these, the consumer electronics segment will command the market over
the forecast period.
Regional Analysis
By region, the global pico projector market covers the recent
trends and growth opportunity across Europe, the Asia Pacific (APAC), North
America, and Rest of the World (RoW). Of these, the APAC region will command
the largest share in the market over the forecast period. China, Japan, and
Korea, being the manufacturing hub for consumer electronic devices, increasing
need for portable consumer electronics and innovations, most startups investing
into pico projectors, rising consumer disposable income, early technology
adopters, high domestic consumption, increasing adoption of BYOD policy, and
technological development are adding to the global pico projector market growth
in the region.
In Europe, the pico projector market is predicted to have
second-largest share over the forecast period. The increasing adoption of BYOD
policy in the corporate sector coupled with the demand for high-quality images
are adding to the global pico projector market growth in the region.
Industry Updates
May 2021- AAXA Technologies has introduced the world’s
brightest pico projector that is battery powered.
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