Market Overview
In its research report, Market Research Future (MRFR),
highlights that the global Smart Stadium Market 2020 is expected to grow
exponentially over the assessment period, securing a substantial market
valuation of USD 17 Billion by 2022, and a healthy 26% CAGR over the
review period.
Competitive Analysis
The major market players operating in the global market as
acknowledged by MRFR are Intel Corporation (U.S.), GP Smart Stadium
(Netherlands), International Business Machines Corporation (U.S.), Huawei
Technologies Co. Ltd. (China), Cisco Systems, Inc. (U.S.), NEC Corporation
(Japan), Johnson Controls (U.S.), Fujitsu Ltd. (Japan), Tech Mahindra Ltd.
(India),Volteo (U.S.), among others.
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Drivers and Restraints
The demand for smart stadiums comprises mainly key factors
such as digitized infrastructure, advanced network connectivity, an effective
platform and proper fan control systems. The smart stadium market is driving
the rising popularity of sports, customer awareness and demand for advanced fan
management. The technological advances in media and entertainment along with
its integration with smart phones and tablets have resulted in a declining
demand for sports sitting in a live stadium to experience. This contributes to
the need to build smart stadiums in order to give the fans a more captivating
experience along with higher returns from events. During the forecast period,
the global Smart
Stadium Market Size is expected to see robust growth. The digital
content management also plays an important role in the development of the smart
stadium market. Digital broadcasting techniques, unique advertising, attractive
sponsorship offerings, and broadcasting discounts and merchandising solutions
dominate the smart stadium market are the digital content management factor
which contributes greatly to the smart stadium market. In addition, the
Internet of Things (IoT) definition is often extended to these stadiums where
fans and spectators can link their smartphones to the stadium network in order
to obtain important information. Additionally, the governments of different
countries are taking steps towards industrial automation and smart building
projects to improve operational efficiency and engage in the green revolution.
The implementation cost, however, is high, keeping investors from investing in
these stadiums. An enormous renovation of the current conventional stadium
involves a great deal of cash which most investors do not find sufficiently
lucrative. That can take a considerable time to tailback the market. But it is
the phenomenon that still holds the market under pressure. And this slackening
pace will soon be able to find a fissure to gain momentum.
Segmental Analysis
The smart stadium market is segmented on the basis of
deployment type, component, and platform. The component segment comprises of
software and service. The software includes integrates security system, digital
content management, building automation system, crowd management, event
management system,network management, command and control center. The
segmentation based on platform includes device management platform, application
management platform, and network management platform. The deployment type,
software-as-a-service is showing the fastest growth rate.
Regional Analysis
The geographical analysis of the global market has been
conducted in four signficant regions, including North America, Europe, the Asia
Pacific, and the rest of the world.
It is estimated that Europe region is the leader in the smart
stadium market, as the government has commenced many smart commitments and
large investments in smart stadium research and development, as well as IT
players are investing in advanced stadium management technology. Due to the
current and rising customer interest in the sports and entertainment industry,
North America is projected to be the second largest player in the smart stadium
market, as well as various numbers of sports played over there. Nevertheless,
emerging economies like India and China in Asia Pacific are experiencing a
heavy emphasis on infrastructure modernisation which is further expected to
drive the demand for smart stadiums in future.
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